Measuring the success of your content marketing is one of the biggest challenges facing digital marketers today. It is no longer enough to know someone simply visited your page, given the richness of video media and through many different ways and devices your visitors can engage with you website. You need to build up a deeper understanding of what they do on site, where they go and understand why they engage or do not with your content. This video gives marketers a different outlook on which KPIs should think about to better understand visitor engagement, such as the role of screen size, device type, browser, time of day, live bandwidth speed and other attributes which have a significant impact on your customer's behaviour.
In the first of three Netbiscuits hands-on tutorials, we uncover some powerful content marketing insights that marketers can quickly and easily act upon to help them understand where they should be focusing their time and resources.
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